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Many travellers spend hours choosing the right flight, and so spend just a second or two picking the hotel . All too oft, the briny factor when choosing a hotel is the price . Its an significant factor, but it shouldnt accept the last say.
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Determine Your USP Your unique marketing proposition (USP) is what will make your micro hotel stand out from the competition . What can you offer that other hotels in the area cannot ? This could be anything from a focus on sustainability to oblation in-room massages or being pet-friendly or engineering science-focused . Once you acknowledge your USP, control it is reflected in every expression of your hotel, from the décor to the creature comforts you propose.
