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Define Your Target Market Before you can start planning your micro-hotel, you motivation to identify who your target marketplace is . This will aid you determine the emplacement, size, and amenities of your job . For exercise, are you catering to families, mates, or business travelers ? Will your guests be primarily from the local area, or will they come from out of town ? Once you understand your direct commercialize, you can lead off to orient your business plan to contact their inevitably.
