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On millennials . Not alone are they the one’s almost probably discovering you on Instagram or lusting over the influencers who are enjoying your hotel, but they’re also the about well-travelled demographic . They travel A LOT . And the best part ? They’re too willing to pay thomas more than any other age group . In fact, research suggests that they would sort of pay for a luxury room (preferably at a discounted price) over a budget room for the simple understanding that luxury suite are thomas more Instagram-worthy . What acts this mean for you ? Social media is no yearner an after view of your marketing scheme – it IS your strategy.













