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Determine Your USP Your unique merchandising proposition (USP) is what will make your micro hotel stand out from the competition . What can you offer that other hotels in the area cannot ? This could be anything from a focus on sustainability to offering in-room massages or organism pet-friendly or engineering science-focused . Once you know your USP, ensure it is reflected in every aspect of your hotel, from the décor to the creature comforts you pop the question.
