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On millennials . Not only are they the one’s almost in all likelihood discovering you on Instagram or lusting over the influencers who are enjoying your hotel, but they’re also the well-nigh well-travelled demographic . They travel A LOT . And the topper part ? They’re as well willing to pay sir thomas more than any other age chemical group . In fact, research advises that they would sort of pay for a luxury room (rather at a discounted price) over a budget room for the simple understanding that luxury rooms are sir thomas more Instagram-worthy . What dos this mean for you ? Social media is no longer an after persuasion of your marketing strategy – it IS your scheme.













